In this highly
competitive world, medium and small business groups struggle for survival. As
they established with small capital investments, these organizations usually
will not have enough money to overcome the massive promotional campaigns by
their large counterparts. Thus the most effective solution they got to keep
their customers and to attract new clients is to enhance customer satisfaction
through better customer service methods. The mouth publicity by the satisfied
customers is the most useful advertising tool for these companies. Offering
some great benefits to good customers and creating new plans for infrequent
customers can boost the company turnover.
Today, Customer Relationship Management (CRM) programs have
become the most effective tools for all marketing and service providing
companies to enhance their customer satisfaction. Now, there are so many CRM
vendors who offer different customized customer relationship management
solutions according to business needs. You can purchase a standard pre-customized
CRM solution or an open source CRM solution, or can hire a hosted/on demand CRMsolution. The choice mainly depends on your business structure and volume.
Customer
relationship management programs enhance the customer-friendly services by
automating all proceedings and procedures in a company. All CRM systems are
primarily large customer databases capable of storing all customer information
such as customer’s name, address, customer contacting method, ability to spend
money on products, money spending per visit etc. The specific programs built in
these systems integrate the stored data on demand to identify good customers
and help to create better service plans for them.
CRM software
systems are capable of automating every thing involved in a small business. The
main features of a CRM solution include sales force automation, data tracking,
data migration, data integration, contact management, account management,
opportunity management, customer service training, custom reporting, product
management, lead routing, lead assignment, task management, calendaring, quota
management, territory management, partner tracing, sales forecasting,
customization analytics, sales analytics, trouble shooting, etc.
For small sized companies, there are two popular CRM options as
open source CRM and hosted or
on-demand CRM. Open source CRM software programs are customizable CRM programs.
These programs are available in standard formats, which can be customized
according to the company needs. But the requirement with these CRM solutions is
your company must have enough technical knowledge to customize the program.
Also there are some pre-customized CRM versions available today.
Hosted CRM or on demandCRM is a web-based application provided by an ASP (Application Service
Provider), is an example of SaaS (Software-as-a-Service). In this type of CRM
solution, all your CRM needs are satisfied by a distant CRM provider. The CRM
provider or host will automate all proceedings including data tracking, data
integration and data migration. The provider will offer the CRM solutions on
your demand and will charge a monthly fee for that. Benefits of on demand CRM
include reduction in the initial cost essential for installing a CRM system and
accessibility from any part of the world at any time. But before signing a
contract with any on demand CRM provider, make sure that he uses special data
encryption techniques for securing your data. Also check the data integration
capacity of the provider.
Today an another alternative, namely My Sales Dialer, which combines the merits of both
mobility and hosted CRM
is becoming rapidly popular. This CRM solution is proven effective in tackling
specific situations.
MY SALES DIALER a
Must have tool for all the business folks.
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See MY SALES DIALER in action by viewing a product demo.
App Google Play URL
See MY SALES DIALER in action by viewing a product demo.
App Google Play URL
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